Monthly Archives: September 2011

Advertising That Works!

Okay…so the one thing I absolutely hate most about watching TV is what….COMMERCIALS!!!!!  They are SO lame!  I have never been more happy in my life than when a DVR was installed in my home, so that I never had to spend time watching and listening to boring commercials.  Now, I now that it’s advertising and every business has to advertise in order to get costumers, but seriously some of them could put a little more effort into their commercials.  Can’t you just imagine it now….the boring deep voice of some random guy droning on and on about something you don’t care about, and now you care about it even less!  I don’t really understand how they think that will bring them business.

My favorite is the commercials about medicine where they tell you all the good things it can do for you, and then at the end a really fast talking person tells you all the horrible side effects you can get.  I mean that is the best part of the commercial because I just laugh.  I think to myself, “why would anyone in their right mind take that medicine?’  I know most every medicine has side effects, and that the company is legally obligated to list the side effects in the commercial, but I just think it’s funny.  Especially the fast talking voice.  I mean even if they are talking at the speed of light, I can still pick out one awful side effect that would keep me from EVER taking that medicine.  So, I’m not really sure the fast talking voice is necessary, but oh well.

One thing that makes me like a commercial is when there is a catchy little theme song a company always plays.  If I like the song, I will sit and watch the commercial just so I can hear or sing the little tune at the end.  It is a really good advertising strategy.  People always remember those tunes, and they can recall them if asked.  Insurance companies always have their little jingles, and I bet most people could sing them all.  Music gets stuck in the brain a lot easier than a bunch of talking.  I bet tons of people can recognize these saying, and sing them too.

I bet you recognized at least one of those familiar commercial jingles we all hear.  They really are memorable.

Now, if I did have to watch commercials all the time, at least there are some really funny commercials and ads out there that always make life more enjoyable.  I think comedy is the best advertising strategy out there.  If you can make your ad funny, it will definitely be successful.  All of the comedic advertisements I have seen, I have remembered them and the company or product they were associated with.  Plus, whenever people see a funny commercial they want to share it with other, which in turn creates more exposure.  Whenever my brother sees one, he rewinds the TV and watches it like 5 times, and he also shows it to all of us.  There is a real advantage to making your advertisement comical.


Here is a commercial for the Zoosk dating site that I think is really funny

Thank goodness for funny commercials :]

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The Hunger Games

Well….as I said if you read the about me section of my blog, my absolute favorite books of ALL TIME are The Hunger Games series!!  These are the best books ever!  If you have not read these books are seriously missing out.  There are 3 books to The Hunger Games series.  The first is Hunger Games, second is Catching Fire, and the third is Mockingjay, written by Suzanne Collins.  Even if you are not a reader (which I totally understand what that’s like because I used to hate reading), you should TOTALLY read these books.  They are very well written, and I think they have a little bit of every kind of genre that a person can enjoy.  It is full of action, romance, a little mystery, fantasy/sci-fi, I mean these books have got it all!  Everyone I have talked to says they were hooked, and they couldn’t put it down.  I was up til 2 or 3 in the morning reading these books, and usually when a book is pretty good I still fall asleep, so that says something.  One of the reasons I really enjoy this book is because it is an author’s theory of what the world might be like in the future.  These kind of books really interest me.  I think it is cool to read different views of what the world could be like years from now.  In this book the U.S. as we know today has been destroyed from disaster and war.  The people who are left split North America into 13 districts, and they are ruled by what is known as the Capital.  In the earlier years before the book took place District 13 rebelled, and they were destroyed so now only 12 remain.  Now to keep the people in their place, and discourage them from rebelling again, the Capital hosts something each year called the Hunger Games.  Every year one teenage boy and girl from each district has their name drawn from a lottery, and they have to compete in the Hunger Games.  The game is pretty much using your strength and skill to kill everyone else, and then you win.  The main character’s name is Katniss Everdeen, a young girl from district 12, and the book tells her story and relationship with these games.  This book is so full of action and suspense, and it has done so well they are finally making it into a motion picture!  I am so excited, and cannot wait to see it.  I hope the movie will do really well.  Actress Jennifer Lawrence will be playing Katniss, along with Josh Hutcherson as Peeta and Liam Hemsworth as Gale (two of the other main characters).  The movie will be coming out March 23, 2012, and it should be a big hit.  Who knows it might even do better than Twilight, which I hope it does because it is far better.  So….this is an amazing book, and everyone should read it!!!  I promise that you will not be disappointed.

Here is a little sneak peek of what is to come :]

The Browser

So….today in Communications we talked a lot about Radio, and the ways it changed society after it was invented.  Radio first came about in 1912, and it was mostly used for naval technology.  In fact it was used on the Titanic, and a lot of people heard their distress call.  The 20’s, 30’s, and 40’s were the Golden Age of Radio.  It was a new age of liberation, and especially Jazz music.  Jazz music was invented by the African-American at first, but once white musicians started to hear it, they adopted it for themselves.  It then became popular in the white culture as well.  Jazz music became an anti-racist force among the people.  Radio was also a great source of free entertainment for people during the Great Depression, and FDR used it as a way to communicate with the people through “Fireside Chats.”  Now, as far as communication goes, there is only so much bandwidth to go around.  The big news companies we know of today like ABC, CBS, and NBC, do you know what they pay every year to have their spot?  NOTHING!!  Isn’t that crazy?  You would think they would have to pay something….but nope.  All they have to do is promise to operate in the public interest, but when we watch and hear these stations, so we really here that much news anymore?  Not really, I know for sure that most of what is shown on CBS is crime shows, sitcoms, and dramas.

These companies do 3 things to keep their “promise,” to operate in the public interest:

  • News Broadcasts a couple of times a day
  • A little bit of so-called Educational TV
  • Public Service Announcements

I never knew that is how it worked.  I thought that was interesting….anyways sorry for all the educational talk, but those were some interesting things that I learned today :]  Along the lines of radio I wanted to talk about a Radio show that I really like….

It is called The Browser.  It is on KSL News Radio 102.7 FM and 1160 AM everyday from 1-3pm.  The show is hosted by Amy Iverson and Jay McFarland, and it is a pretty entertaining show.  The two of them have great radio personalities, and they compliment each others style.  I get a laugh out of it every time I listen.  So, the show is called The Browser, because they talk about new stories and things coming out on the World Wide Web.  It is pretty much a show all about our society moving into the digital age.  We have talked about this a lot in class, about how right now my generation is in a new age of communication.  The digital age is changing the way society is, and the way things are communicated.  The Browser is a good radio show, and you all should try it out!  There are other cool shows on KSL as well.  They have the Movie Show on the weekends, and then every night from 7pm-midnight they have a show called the Nightside Project, which is also pretty entertaining.  I also think that of all the news stations, KSL is the most reliable.  They cover lots of different types of stories from good to bad.  I also don’t think that they are really liberal or conservative.  They show both sides of every story.

The Help

If you have not gone to see the new movie that came out in theaters called The Help, you have got to see it!  I went to see it last Tuesday night, and I absolutely loved it.  The story takes place around the time of Martin Luther King Jr. and the Civil Rights Movement.  It is about a young white woman who interviews a bunch of black housemaids.  She wants to hear their side of the story about what it is like to be “the help” for the white people in her town.  These interviews are done in secret of course, and she eventually publishes a book called The Help, which is a real book that the movie is based off of by Kathryn Stockett.  This is a great movie!  The actors and actresses do an amazing job at portraying their characters, and showing a lot of emotion and depth.  I especially loved the actress who plays Skeeter, the young woman who writes The Help, she did an outstanding  job playing her character.  This movie gives a good historical view of what it was like to live in those times.  I never really thought about what it was like to work as a housemaid.  Most white families did not treat them well at all.  They didn’t even let them use their bathroom!!  I can not believe that they would treat them that way after they do so much.  They clean the house, cook the food, grocery shop, and pretty much raise their children for them.  However, I also liked how the movie showed stories of families who did treat their house help well.  Skeeter’s family loved their housemaid, and treated her like one of the family.  Those families also felt a lot of pressure from other families who despised blacks.  This is one of the reasons that Skeeter decides to write her book.  This is a very moving motion picture that really makes you think about what it was like for them, and also about the way that you treat other people.  We need to remember that everyone deserves a right to the freedom of this country.  I really enjoyed this movie, and I know that you will too.  It is definitely worth the $6-8 to go and see it.  I give it 4 stars all the way!

Introduction

On the first day of class, my Professor for Communications 1500 asked us all to keep a blog for the semester.  The blog has to be media related, but other than that we can do whatever we want.  Now…most of the people in my class all came up with these cool ideas, and they  thought of a media related topic that also had to do with one of the hobbies they have or something like that.  Well…for me it didn’t quite work out that way.  I thought and thought about what I could possibly blog about for a whole semester that relates to the media and that I would be interested in.  I could not for the life of me think of a blog centered around one subject that I liked.  All I could think of is that I like movies, books, music, and playing games on my iPod.  So, I said “Why not do it all?”  So here I am blogging about whatever miscellaneous media I feel like talking about.  I will probably just be talking about whatever movies I see, books I read, or new iPod apps that I have on my iPod.  Hopefully I can give good insight and opinion to all different types of media.  If you want to know a little more about me you can check out my post under the About tab of my blog.  Thanks for reading!!